Everything founders need to know
We strive to complete the application proces within 3 weeks, however sometimes it will take longer to truly find a good starting point of your venture that we are both convinced of. When we agree on the starting point and terms and conditions we want you to start as soon as possible.
No, at this stage, we are primarily interested in the idea and its potential. You do not need a fully developed MVP—just a clear concept that aligns with our domains and a compelling case for why you can execute it and want to build it with us. You’ll need to outline your idea in our problem card, which you receive after application.
Achmea can help you with pilot opportunities as well as connect you with potential customers through our network, but that depends on the solution. You are responsible for leading growth and customer acquisition.
Your idea must be digital first and align with one of our four focus domains: Health & Wellbeing, Future of Work, Sustainable Action, or Healthy Finances (non-insurance only). These are areas where we aim to create scalable, real-world impact through venture building.
We typically don’t pursue ideas that involve hardware, science-based technologies (like medtech or crypto), solutions dependent on third-party IP or systemic policy changes, or tools built solely for internal Achmea use. Additionally, we avoid prevention-only concepts, single-use solutions, or vague behavioural ideas without a clear business model.
We are very hands-on during the initial stages. You’ll be working from our Amsterdam offices, and our experts in UX/UI, business strategy, and development will work with you closely to build the venture. Additionally, you will have an official meeting with our Leadership Team every three months where you pitch for further funding, alongside regular check-ins to monitor progress and provide support.
We want you as a founder(team) to be the driving force behind your venture and therefore the day-to-day decision-making authority lies with the founders, within the scope of the agreed matters for start . Crucial strategic decisions will always be a joint decision made in the best interests of both the venture and Achmea Impact Ventures. The decision-making authority regarding further investment, including the conditions, lies with Achmea and takes place every 3 to 6 months.
Potentially, yes. However, we won’t put people on the payroll just because they were previously involved with you or the project. Team members must be necessary for the venture, be a great fit, join at the right time, and fit within the budget. They’ll also need to meet our requirements and pass our screening process. All team members start with 3-month freelance contracts.
If you decide to leave, Achmea retains the right to continue the venture, bringing in a new team to lead it if needed. Your equity will depend on the agreements made, and vesting schedules may apply.
In our Studio program for founders with an idea we fund you for max 9 months with no need for external funding. After a venture spins out, it has a chance for funding through Achmea’s accelerator program. In addition, we have our own investment fund.
You’ll have substantial operational freedom to make day-to-day decisions, but major strategic shifts will involve discussions with Achmea. Remember, this is a partnership—we are co-founders, and our goal is to see the venture succeed together.
Yes, duos are welcome. However, both founders must individually meet our criteria, and we must believe in their complementary fit. We won’t admit a duo if we don’t see the individual value or need for both at this stage. Specify both your roles (e.g., CEO/CPO) and capabilities to ensure each person fits well with the venture’s needs.
In practice, the salary we offer is fixed; although it’s not a classic 9-to-5. All our roles are fulltime, but your focus is on outcomes and growth. Therefore some weeks may demand more, others less, giving you the freedom to work according to the needs of your venture. Full commitment is expected, and other roles or gigs should be paused